When I was in Seattle last December, I can’t help but grin at McDonald’s dig @ Starbucks.
Seems to be working though. McDonald’s having the last laugh. It has been launched as the “official coffee” for New York Fashion Week.
Fashionistas have a recessionista-choice instead of sticking to their 4-bucks Starbucks, it seems.
Save a bit of coffee, spend that bit on shoes? It’s called allocation of scarce resources to achieve pareto efficiency 🙂