McDonald’s & Fashion Week

When I was in Seattle last December, I can’t help but grin at McDonald’s dig @ Starbucks. 


Seems to be working though. McDonald’s having the last laugh. It has been launched as the “official coffee” for New York Fashion Week.

Fashionistas have a recessionista-choice instead of sticking to their 4-bucks Starbucks, it seems.

Save a bit of coffee, spend that bit on shoes? It’s called allocation of scarce resources to achieve pareto efficiency 🙂



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