A New Take

Advertisement by Marie Claire magazine seen at a Sydney bus-stop.

Part of their new launch campaign to reinforce the magazine’s commitment to meaningful journalism, as it tries to work on its appeal to women with style and substance

In the ads, brand names of famous fashion houses have been changed to reflect contemporary issues, so Hermes and its type fonts becomes Human Rights; Juicy Couture becomes Juicy Content, Sass & Bide becomes Sex & Babies.

I like!

Note to self: Will keep an eye out for bus-stop advertisements now. 


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